Certified Food Managers and January Marketing Ideas

With the holiday rush over and the new year beginning, January can be one of the slowest months of the year for food service businesses, restaurants in particular. Many potential diners swear off eating out in favor of healthier options and others attempt to conserve their finances to make up for over spending on Christmas presents and December activities. While business declines, it does not necessarily halt completely and there are ways certified food managers can cater to guests looking to start a new diet or stick to a budget.

Certified Food Managers and January Marketing Ideas- Vegetarian

Image credit: 1283603-pxhere.com

How to Bring in Guests After the Christmas Season

When the clock strikes 12 on December 31st, many people resolve to eat healthier in the new year. Certified food managers can capitalize on these resolutions by providing new, healthier options on their menus or as rotating specials. Some popular diet choices include:

  • Gluten-free
  • Vegetarian
  • Zero sugar
  • Low-carb

Your creative kitchen staff should be able to come up with dishes that appeal to those seeking to lose weight via one of these popular diets, the only challenge is getting the word out that you have these items available. Social media is a great outlet to draw attention to your new menu choices. Posting pictures and highlighting the dietary benefits of these new dishes will grab the attention of your possible guests searching for healthy dining outlets.

Reaching people with a limited budget presents both a challenge and an opportunity. Restaurateurs need to go further than offering discounted menu item or distributing coupons. Offering visitors to your establishment something special at an affordable rate will appeal to a wider range of patrons than a simple coupon. Three course meals are a popular choice. You can offer guests smaller portions and give them a full meal experience that fits in their budget. Just make sure that you’re presenting them with a creative option rather than a scaled down version of regular menu items. Your creativity will be rewarded.

If you have any other tips for generating business during the January lull, please feel free to share them in the comments section below.

For over 20 years Safe Food Training has been known as the # 1 provider of food manager certification in Minnesota. We offer both instructor lead and on-line food safety certification courses. Our instructor lead courses are regularly scheduled at several central Minnesota locations. If you have special training requirements, we can even customize ServSafe training for your group. Which ever option is best for you, we would be happy to serve your needs.

Leave a Reply