Black Friday arrives at the end of the month, with the shopping frenzy approaching, we decided that it would be beneficial to discuss how MN Certified Food Managers at local restaurants and food producers can take advantage of the millions of potential guests that are out and about the day after Thanksgiving.
MN Food Safety Managers and Black Friday
We think that this day is a prime opportunity for MN Certified Food Managers to show what they can do and build their customer base. Here are a few ideas that we think can attract customers who have finished their shopping or are looking for a quick meal on the go.
- Run easy to serve take-out specials
- Offer free items with any order
- Offer promotions based on the time of day
Many of the shoppers on Black Friday will be in a hurry and won’t want to take the time to sit down to eat breakfast or lunch. If your restaurant has hot food ready to go that your guests can order and receive without a long wait, it may attract customers who are looking for grab-and-go dining options.
Everyone loves free stuff, even if they have to buy something else to get it. We suggest offering something that is easy and affordable. Many shoppers will have already been out since midnight, and something as inexpensive as a free cup of coffee or espresso with every order will look attractive to guests looking for that extra boost to finish off their search for the best deal.
Last year, we noticed that one restaurant changed their promotions every hour. We think this is a great idea to let your guests see what is coming up, and, if they don’t have time to stop right away, it may give them an incentive to return later in the day.
Finally, don’t forget to advertise your restaurant in the days leading up to Black Friday. Social media is a great way to get the word out there. With outlets like Twitter and Facebook, MN food safety managers can plug their restaurants for free with a few creative hashtags.
Over the past few years, we’ve seen different strategies when it comes to making the most out of Black Friday. What will your business be doing to attract customers?